Sell Your Morris County Home Quickly With Irma Brainard!
Join hundreds of highly satisfied homeowners who have worked with Irma Brainard to sell their home quickly and for top dollar.
or call me at (201) 575-50133 today!
Are You Thinking About Selling Your East County, CA House? You’re in the right place. We Use 21st Century Digital Marketing Techniques to Sell Your Home Quickly, for More Money, and for the Best Terms.
Are You Thinking About Selling Your Morris County, NJ House? You’re in the right place. We Use 21st Century Digital Marketing Techniques to Sell Your Home Quickly, for More Money, and for the Best Terms.
I absolutely love what I do and pride myself on integrity, service, and a long list of satisfied clients. I often draw from my theatrical background to set the stage for your home — optimizing it for today’s market. I also offer a 100% satisfaction guarantee or the Right to Cancel, because I’m that confident in the service I provide. On this page, I’ll walk you through the marketing strategies I use to sell homes, giving you a clear and detailed picture of what to expect and the results you can achieve.
We absolutely love what we do and we pride ourselves on integrity, service and a long list of satisfied clients. We often turn to Krista’s teaching background to educate Buyers and Sellers on the current market. We also offer 100% satisfaction guaranteed or the Right to Cancel to all of our clients – as we are that confident in the services we provide. On this page, we’ll touch on the marketing aspects of selling your home, and it will give you a very detailed approach to the marketing we offer and the outcome you get from it.
Please understand—I take my business very seriously, and I’m passionate about what I do. My goal is for you to walk away knowing you’ve found your go-to real estate professional for life.
While many agents grow frustrated with the constant changes in technology, I embrace it. I stay educated, adapt quickly, and implement cutting-edge strategies. I take pride in offering what many others don’t—true professionalism, strategic marketing, and full-time dedication. This isn’t a side hustle for me; real estate is my career and calling.
I stay fully informed on market shifts, real estate trends, and digital marketing innovations—because that’s what it takes to deliver exceptional results. I’ve personally sold hundreds of homes and have been recognized in the NAR Circle of Excellence as a top producer.
If you’re looking for a real estate professional you can trust to act in your best interest, deliver impeccable service, and who has personally negotiated and closed nearly two thousand transactions—look no further.
Selling your home is one of the most significant financial moves you'll ever make. My job is to protect your personal and financial interests every step of the way. My promise is to make the process as seamless and successful as possible—and I guarantee it.
Thank you!
I look forward to working with you.
– Irma Brainard!
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Getting Your Home Prepped and Ready to Hit the Market
Creating the marketing hype for your home –
I make sure your home is fully prepped and presented in a way that creates real “hype” and excitement. The more I do before your home even hits the market, the more likely you are to receive top dollar—and avoid issues that can complicate the escrow process. I proactively identify and address any potential problems upfront so there are no surprises later that could affect your bottom line.
We have a comprehensive list of resource specialists, tradesmen, and subcontractors that can do anything and everything for you to help this process become as seamless as possible (any work requested needed or requested will be an additional cost). We provide a staging consultation to ensure your property is shown to the absolute best of its ability to help you end up with more offers, better terms and a higher price for your home
I have a trusted network of resource specialists, tradespeople, and subcontractors ready to help with anything you may need to make the selling process as seamless as possible (please note: any work requested will be at an additional cost). I also provide a professional staging consultation to ensure your property is showcased at its absolute best—helping you attract more offers, stronger terms, and ultimately, a higher sale price.
Need something? Just ask! I can provide an all-inclusive service to help organize and manage any project you need—whether it’s staging, window cleaning, gardening, painting, handyman work, landscaping, specialized trades, electrical work, termite inspections, home inspections, appraisals, and more. Whatever it takes to get your home market-ready, I’ve got you covered.
I go above and beyond to sell your Morris County home quickly—and I charge a reasonable, straightforward commission with no surprises.
I go the extra mile to get you the best possible price for your home. The level of service I provide truly sets me apart from other agents and brokerages.
Client Care & Communication
I’ll be your partner as we work together to get you the best price in a timely fashion. I'm confident I can earn your trust and our policy is:
You can cancel at any time if you aren’t 100% Satisfied with my work!
As your partner, I offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
As your partner, I offer my expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
As your partner, I offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
• 3D Virtual Tours showcase beyond your standard 360 tour
• Floor Plans and measurements both inside and outside
• In-depth analysis and expert advice on pricing strategy for optimal results
• Free consultation with professional Home Designer / Stager
• Free basic staging with Professional Home Designer/ Stager
• Professional staging services as needed to attract buyers (optional full staging available at extra charge)
• Free Digital Marketing Specialist to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Identify your home’s upgrades and features that you as the homeowner find important
• Synched lock box to track Realtor showings and elicit feedback the next business day, which is then sent to you to keep you in the loop
While I market your home, I know you want to be informed and involved. To keep communications flowing, I’ll:
• Send a report on the marketing efforts and results twice per week
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any
other factors that may affect the value or marketability of your home
• Provide you marketing materials to share with your neighbors, connections and on your personal
Facebook page and other social media sources (Twitter, LinkedIn, Instagram, etc.)
• 3D Virtual Tours showcase beyond your standard 360 tour
• Floor Plans and measurements both inside and outside
• In-depth analysis and expert advice on pricing strategy for optimal results
• Free consultation with professional Home Designer / Stager
• Free basic staging with Professional Home Designer/ Stager
• Professional staging services as needed to attract buyers (optional full staging available at extra charge)
• Free Digital Marketing to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Identify your home’s upgrades and features that you as the homeowner find important
• Synched lock box to track Realtor showings and elicit feedback the next business day, which is then sent to you to keep you in the loop
While I market your home, I know you want to be informed and involved. To keep communications flowing, I’ll:
• Send a report on the marketing efforts and results twice per week
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value ormarketability of your home
• Provide you marketing materials to share with your neighbors, connections and on your personal
Facebook page and other social media sources (Twitter, LinkedIn, Instagram, etc.)
High-Quality Marketing Materials
The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:
• Professional photographer to capture interior and exterior images
• Professional videography to create a high definition 1 to 2-minute virtual property tour with description of your home
• A high quality, full color two -page brochure featuring your home
• An individual property website which includes:
- printable brochures
- photo gallery
- virtual tour
- property map
- reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics, and a “contact me” button
• Large lawn sign, with Riders as needed
• Search engine optimization (SEO) of all marketing materials by Digital Marketing Specialist for maximum online exposure
• All materials cell phone compatible (91% of buyers use cell phones in their home search)
• Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app)
Tapping the Power of Social Media and the Internet
A recent NAR report said that real estate activity on social media has dropped—but that’s because most agents do not understand how to use it effectively. Using my process, I get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:
• Pre-market information to potential buyers currently searching with Coming Soon campaign
• Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization
• Boost Target Market paid advertisement on social media featuring the property tour video which generates over 50,000 + views, comments, likes and shares
• Creating cookies on the backend of the marketing to capture target audience
• Online syndication that includes Realtor.com, Zillow, Trulia, Facebook, YouTube, with weekly posts and updates to keep your home in top spots
• Paid listing enhancements to keep your property in prime position on these sites
• Back end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
• Paid ads through Facebook, Instagram, NextDoor, Google Ads, Homes.com
• Weekly Facebook Ad campaign exclusively to people who are categorized with a “Interested in Moving” residential profile per Facebook analytics
• Instagram posts about your home to reach the millennial market
• Virtual tour and photos on www.BrainardHomes.com with description written to enhance search engine optimization
• Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates
• Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email
• Target market potential buyers to determine who is the most likely buyer willing to pay the highest price both locally and out of the area
Engaging the Real Estate Community
Through our massive online and social media campaigns, I access thousands of buyers directly. But I also take pains to engage the real estate community.
• Cooperate with all Real Estate companies in Morris County and surrounding counties using multiple MLS services
• E-flyers sent to local and out of area agents with Bar Code feature that brings them directly to your home’s website
• Promote your property directly to the top 100 Realtors in 3 surrounding counties
• Contact preferred lenders for any prospective buyers in their network
• Email “Just Listed” e-flyer with links to your home’s website to thousands of local affiliates and partners in our database
• Announce price reductions to our national network of real estate agents
• Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly
• Contact agents to request feedback after home is shown, which we then forward to you
Traditional Marketing on Steroids
Though I excel at online and social media marketing, I don’t ignore traditional methods that are still effective. In our campaign, we also:
• Send direct mail and email flyers about your home to our database of clients
• Host Open Houses the first week on the market, and as needed
• Contact leads, centers of influence, i.e. family, friends, community leaders and past clients for potential buyers
• Mass mail a colored glossy “Coming Soon” post card to approximately 250 to 500 people in your specific neighborhood
• Hand deliver high quality, 2-page colored brochures to 50 immediate neighbors with a “Pick Your Neighbor” letter attached and text feature.
• 2-page colored brochures featuring your home’s highlights
• Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes.
• Send mass mailers with your home and other available properties to local neighborhoods once per month
• Hire a service to make calls to surrounding neighbors promoting the features and lifestyle benefits of your home
Behind the Scenes
While all this activity is happening, I'm also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. I gather all information necessary to ensure a smooth transaction. To that end, I:
• Immediately send video responses to buyer leads via e-mail and text
• Improve the marketing of any under-performing marketing campaigns by analyzing & viewing results of campaigns
• Keep on top of each step in the marketing campaign of your home
• Price the property correctly the first time to widen the window of buyer showings
• Reassess pricing if online traffic is not converting into offline tours
• Answer any questions that arise throughout the transaction via our full staff of specialists
• Use the Supra Lockbox to monitor agent showings to get fast feedback
• Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agent on MLS printout
Once the sale of your home is pending, I stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:
• Verification with buyer's agent and lender to ensure buyer is properly qualified, ready and able to purchase (verified employment, reviewed taxes, bank statements, credit report, 1003, etc.) before accepting the offer
• Weekly communication via e-mail about status and progress of sale
• Text message and e-mail reminders to you about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents
• Constant communication w/ cooperating side agent and Lender to give accurate feedback to seller about status of loan, and escrow
Morris County Home Values Are Always Changing: What’s Your Home Worth Today?
Learn about property values in Morris County and throughout North Jersey.
Fill out the short form below to get a free and accurate Home Value Report for your Morris County area house. Utilize up-to-date data and home value trends when selling a Morris County, NJ house!
Or give us a call at (201) 575-5013 to chat with us over the phone.
Irma Brainard
Wecihert Realtors
272 Bellevue Ave
Montclair, NJ
Phone: (201) 575- 5013
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Irma Brainard is a licensed real estate agent in the state of New Jersey and is a leading authority on Morris & Essex County, NJ area real estate. Our love for the communities we live and work in are why we do what we do. Stop by the office and experience the Irma Brainard way of Northern NJ area real estate.
Irma Brainard is a licensed real estate agent in the state of New Jersey and is a leading authority on Morris County, NJ area real estate. Our love for the communities we live and work in are why we do what we do. Stop by the office and experience the Homes By Krista way of Morris County area real estate.
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GSMLS (c)2025. Information Deemed Reliable But Not Guaranteed. This information is being provided by the GSMLS. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information. Data last updated at (2025).
GSMLS (c)20215 Information Deemed Reliable But Not Guaranteed. This information is
being provided by the GSMLS, or New Jersey MLS. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information. Data last updated at (2026).
